POP PITCH
Autocar UK|September 15, 2021
The new Hyundai Ioniq 5 and its Skoda Enyaq iV rival – spacious family cars with 300 miles of range and crucially starting from under £40,000 – both want to bring electric motoring to the masses but, as James Disdale discovers, in rather different ways
James Disdale
POP PITCH

It is now less than a decade until sales of pure internal combustion engines cease in the UK and the wholesale adoption of electrification marches forward. Still seems like a long way off, doesn’t it? Yet while nearly 10 years is a decent chunk of time for us, for carmakers that 2030 date will be on them in the space of a single model cycle – the blink of an eye in automotive terms.

It means that the switchover to EVs is gathering pace quicker than you might think, with the result that, like the internet in the late 1990s, battery-engined vehicles will appear to segue from novelty to necessity almost overnight. More importantly, it’s at the more ‘affordable’ end of the market that the fastest changes are now occurring. The megawatt hypercars, premium brands and ambitious start-ups funded by eccentric entrepreneurs have stolen the headlines so far, but now it’s the turn of the mainstream makers to take the baton. Leading the charge are Hyundai and Skoda, which have both recently launched family-friendly EVs with more than a hint of SUV about them in the form of the all-new Ioniq 5 and Enyaq iV. Both promise a range of around 300 miles, pack more than 200bhp and, in mid-spec guise, will cost in the region of £40,000. Impressive, but are these the sort of numbers that will convince budget-conscious family car buyers racked with range anxiety to make the leap to lithium-ion power sooner rather than later? Let’s find out.

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