TVS Motor bets big on urban mobility

Joint Managing Director, Sudarshan Venu, tells Murali Gopalan that the company is focusing on e-bikes in Europe while working aggressively on electrification across its product range.

- Murali Gopalan

Sudarshan Venu believes that the future of urban mobility is "changing very fast" and this is particularly evident in Europe which is leading the change with electric bicycles.

According to the Joint Managing Director of TVS Motor Company, the clear triggers are sustainability and decarbonization as well as the growing imperatives of healthy living.

“My father has the vision of being best in quality and this is something we are taking global. With Sir Ralf we have really made a clear step in embracing this new urban future of mobility," adds Venu. The reference here is to Venu Srinivasan, now Chairman who will make way for Ralf Speth, the former CEO of Jaguar Land Rover, to take over next month.

TVS Motor acquired two companies based in Switzerland, EGO Movement and Swiss E-Mobility Group (SEMG) in a bid to take forward its vision of urban mobility.

It is this vision of urban mobility that has prompted TVS Motor to acquire two companies based in Switzerland, EGO Movement and Swiss E-Mobility Group (SEMG) in rapid succession.

"If you look at Switzerland, it stands for high quality precision engineering. This really goes well with the values and ethos of TVS Motor which has been built with my father's leadership and vision over the last many years. Switzerland was only a natural choice for us and with these two acquisitions, we are now the largest players in the Swiss e-bicycle market," explains the 33-year-old Venu.