Configurator Designs A Fiat That Can't Be Made

CASE STUDY 500X options couldn’t be chosen together, but the online image suggested otherwise.

- Julie Sinclair

ONLINE configurators, which let you design and visualise your dream car from the comfort of your computer, are becoming increasingly popular with new car buyers.

There’s no sales rep breathing down your neck and there’s less chance of being baffled by jargon or small print, leaving you time to pick the right spec at the right price.

It should leave little room for confusion, but that’s not what reader Darren Sedgwick of Castleford, West Yorks, found. He used Fiat’s configurator to order his 500X Cross Plus, and was confused to discover the car supplied by Arnold Clark Motorstore, Leeds, didn’t match the one he designed.