Destination Charging

SunFuel Electric is hoping to draw in affluent EV owners and aspirants alike into destination charging. Deepti Thore focuses on the fast-catching trend and its ability to address range anxiety.

- Deepti Thore

SunFuel Electric (SunFuel) is the latest to join the EV ecosystem bandwagon. The company recently announced a niche offering of destination chargers. It is aimed at drawing in affluent EV owners and aspirants alike by addressing their range anxiety which is known to kick in especially beyond city limits. The niche destination charging segment goes beyond public charging infrastructure and is in its nascent stages. SunFuel is charting its own course here by targeting the demand at destination luxury hotels pan India. According to Sudhir Nayak, Chief Driver at SunFuel Electric, responsible for driving the company’s EV strategy, “Destination charging is key to catalyze the adoption of high-end EVs in India. We believe this will encourage the adoption of electric cars amongst people and make electric mobility cool and aspirational.” Over the next year, the company is aiming to install up to 400 destination charging stations across select luxury hot spots of the country. Over the next five years, it aspires to install one lakh charging units. These will include both the level 2 and fast charging units. The company will look to build the momentum gained from the domestic market to scale up globally in a bid to enhance its Return on Investment (RoI) and at the same help, it do its bit in reversing climate change through the encouragement of green mobility solutions like Battery Electric Vehicles (BEVs).