The Art Of Engagement

Amna A Emir, Managing Partner at Zakti, reveals how her technology and design firm is making history with Motivate.

- Joanne Molina

Can we future-proof the world? The Malaysian-based 360° design and technology company Zakti is making it happen as we speak. Known for imagination-driven interdisciplinary experiential learning-based creations for Expo pavilions, galleries, museums and conference centres across the globe and whose partners with various disciplines have worked on diverse projects – such as the Malaysia pavilion for Expo Milan, Kuala Lumpur City Centre (KLCC) Convention Centre and the UNESCO site Georgetown, Penang Transformation Programme – Zakti is changing the cultural landscape one project at a time.

Zakti has recently partnered with one of the region’s leading publishing houses, Motivate Media Group, to continue this global dialogue and be part of the transformation that’s intrinsic to the region.

“Dubai has shown that it is prepared to embrace new ideas, which is very evident as you look at the cityscape, among other things. Motivate is like-minded and has a similar passion and desire to explore and break new ground and the company respects what collaboration is all about, which was very important to us in our search for a partner,” says Emir.

“Content plays a very important role in everything we do and is not just the cornerstone of ideation, it’s the crux of storytelling,” she continues. “Motivate’s ability to curate, produce and deliver top-notch content allows our joint venture to bring a unique proposition to clients in the region. With this we have covered every aspect of being truly 360. I see a very bright future for MotivateZakti.”

This collaboration between the two titans is a perfect pairing, given their mutual commitment to the ideals which Zakti finds most compelling.