Marketing And Projects Director

Jo Peck on working hard and playing hard, living on adrenaline and chocolate

- Leslie Bliss

I don’t ride – I was never bitten by the bug – but I have a job horsey people would die for. When I’m asked how on earth I ended up marketing events such as Olympia and Royal Windsor Horse Show, my answer is that I know how to sell a ticket. My job is about delivering the audience.

After I left university, I was recruited by an exhibition organiser. My first job was on a woodworking trade show. It was dull beyond belief. Swiftly I moved into a marketing role for contemporary art fairs, one in Los Angeles, the other in London, which was great fun.

I gained a diploma from the Chartered Institute of Marketing, and then became marketing manager at Clarion Events for the London Motor Show. Pregnant with my third child, I left Clarion and moved to the country. That was when Simon Brooks-Ward at HPower heard I was in the market for freelance work.

I became a full-time employee about 15 years ago. The marketing department is a team of three and we do all the marketing and media management for power events. We worked on nine events in 2019, including for the military and Government, organising the D-Day commemorations.