Versuchen GOLD - Frei

How To Make A Living Running A Small-scale Broiler Operation

Farmer's Weekly

|

April 12, 2019

Raising chickens is relatively easy; selling them and actually making a living out of the enterprise is the real challenge. This is according to Anneke Loock, who in 2017 started a broiler poultry business on a smallholding in Bainsvlei, Bloemfontein.

How To Make A Living Running A Small-scale Broiler Operation

Loock, on maternity leave at the time, was facing her second retrenchment in as many years. She and her partner, Hardus Steyn, a contract worker, considered various ways in which they could earn a living on their smallholding, and finally settled on poultry, as it has a faster turnaround time than other farming endeavours such as feedlot cattle or sheep.

Loock soon realised, however, that while it is possible to earn a living from a small-scale broiler business, it is not easy money. The couple have learnt many lessons over the past 18 months, but Loock believes she finally has a grip on how to optimise broiler production.

STARTING OUT

Loock kicked off her enterprise when she bought her first batch of 200 Ross 308 day-old chicks in September 2017.

An immediate challenge was that nobody was willing to share lessons from their own failures. When she tried researching on the Internet or speaking to other farmers, all she could find was evidence of their successes, or how to set up optimal rearing facilities. She discovered that this was not financially possible for a small-scale producer, who has to make do with less.

“So I ended up having to learn the hard way: by trial and error.”

By the middle of last year, she had scaled up production to about 1 000 chicks a week. This phase of the business, however, was a disaster: her system was simply not geared yet to handle so many birds and she started suffering increasingly high mortality rates.

Loock is now at the stage where she receives 400 chicks a week from reputable suppliers. These are reared for between six and seven weeks before being taken to a nearby abattoir for slaughter.

WEITERE GESCHICHTEN VON Farmer's Weekly

Farmer's Weekly

Infrastructure, policy, and finance will be the African continent's growth drivers

Africa's agricultural potential is vast, but inefficiencies in infrastructure, trade policy, and finance limit growth. Investments in transport, cold storage, irrigation, and digital trade systems, among others, are key to unlocking faster, cheaper, and more efficient agricultural trade.

time to read

3 mins

January 2-9, 2026

Farmer's Weekly

Farmer's Weekly

SAPPO Academy showcases skills development and small business success

The South African Pork Producers' Organisation (SAPPO) Academy, a training organisation that promotes animal, environmental, and public health in the pig industry through knowledge transfer, recently hosted a mini development symposium in Pretoria. The event included an afternoon of meaningful dialogue, strategic learning, and leadership exchange, effectively bridging academic insight with real-world industry innovation.

time to read

3 mins

January 2-9, 2026

Farmer's Weekly

Farmer's Weekly

Backing for SA Canegrowers as sugar imports soar

Coenie Snyman, winemaker and founder of Rock of Eye Wines, was named the 2025 Diners Club Winemaker of the Year for his Rock of Eye Cabernet Sauvignon 2022, while Marnich Aucamp, assistant winemaker at Stellenbosch Vineyards, won the Young Winemaker of the Year award for his Stellenbosch Vineyards Credo Chenin Blanc 2024 at a gala dinner near Kleinmond in the Western Cape.

time to read

1 mins

January 2-9, 2026

Farmer's Weekly

Farmer's Weekly

New or used? A practical guide to second-hand farm equipment

Second-hand farm machinery can deliver excellent value, if you know what to look for. Western Cape equipment broker Debbie Smit gave Lindi Botha practical advice to help farmers decide when to buy new, when pre-owned is the smarter choice, and how to avoid the costly pitfalls that often catch buyers off-guard.

time to read

4 mins

January 2-9, 2026

Farmer's Weekly

Farmer's Weekly

The story of the Drakensberger beef cattle breed's evolution in Africa

The Drakensberger cattle breed has been part of the South African landscape for ages. So-called black indigenous cattle existed in South Africa as early as the 15th and 16th centuries and formed the foundation of the current Drakensberger beef cattle breed.

time to read

4 mins

January 2-9, 2026

Farmer's Weekly

Farmer's Weekly

Man vs machine - which works best in SA's farming sector?

South African farmers have embraced both mechanisation and staffing solutions to improve farm level efficiency. Sabrina Dean investigated the pros and cons of both and filed this report.

time to read

9 mins

January 2-9, 2026

Farmer's Weekly

SA's poultry industry must be more inclusive and sustainable

In spite of great progress made over the past 30 years in South Africa's poultry value chain, setbacks such as avian influenza and trade restrictions are calling for official intervention

time to read

2 mins

January 2-9, 2026

Farmer's Weekly

Farmer's Weekly

An introduction to forward contracts and commodity futures for South African farmers

The agriculture sector is notoriously volatile, but producers can find stability using financial derivative tools. This article clearly defines and differentiates between two key instruments: forward contracts and futures contracts.

time to read

3 mins

January 2-9, 2026

Farmer's Weekly

Less tillage, more life: the machines and techniques behind soil recovery

Soil health is the foundation of global food security, environmental quality, and agricultural sustainability. According to expert Dr Hendrik Smith, reversing the cycle of soil degradation requires the continuous application of regenerative conservation agriculture principles, with no-tillage cultivation being nonnegotiable.

time to read

4 mins

January 2-9, 2026

Farmer's Weekly

Farmer's Weekly

Five Joburg hotels that make business a pleasure

Even with its well-documented problems, Johannesburg remains the centre of business in South Africa. And unlike some cities with their mountains and oceans, you'll get value and quality for a fraction of the price at these hotels. There are also great views in the mix. By .

time to read

6 mins

January 2-9, 2026

Translate

Share

-
+

Change font size