The New Zealand Artist Magazine - Issue 4

Conceptualised, generated and produced in New Zealand, The New Zealand Artist Magazine, a bi-monthly publication (six issues a year) was created to fill a gap in the market for an informative publication to highlight the immense artistic talent this country has to offer.

The two principal goals and objectives of the magazine are firstly, to highlight the important social, cultural and economic contribution artists make to our lives and secondly to encourage, promote and support the arts in New Zealand for the benefit of all.

The editorial pages of The New Zealand Artist Magazine feature artists, informative ‘how to’ articles and demonstrations of various concepts and techniques. This approach has been greeted with enthusiasm from our readers and we are inundated with requests from artists asking to be featured in the magazine or provide lessons and demonstrations.

We have broadened the depth and scope of the publication with the introduction of relevant news items such as new gallery openings, award functions, and exhibition announcements and feed back. Further to this, we have introduced a series of special reports that, we envisage, will become a regular feature in all future issues.

These cover, for example, such topics as the impact of online galleries and auction sites and the changing relationship between gallery owners and artists. Art education and choosing a career in the fine arts in which we will discuss opportunities for young and emerging artists.

We are forging ties and work collaboratively with government organisations, educational institutions, suppliers, art societies galleries and even artists. The editorial pages focus on significant issues affecting these parties in their working environments.

In this respect we are a prize sponsor of the annual Impression Art Awards held during the Nelson Art Festival in October. We have just cemented an arrangement with The Quarry Art centre, a charitable trust in Whangarei, in which we have agreed to use the magazine to assist them in raising their profile and promoting their fund raising activities. Further collaborations and alliances are in the pipeline.