Nuffoods Spectrum - January 2024

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WHAT'S COOKING IN F&B SPACE for 2024
The food and beverage industry for the year 2024 is once again on the cusp of groundbreaking innovations. These transformative developments could redefine how we produce, consume, and think about food. The industry is facing numerous challenges as well, including sustainability, health concerns, and shifting consumer tastes. As the food landscape constantly evolves, various new trends in the food and beverage industry reflect societal shifts, our households, and our mindset. This underlying cultural relevance might explain why certain foods are in the spotlight while others are relegated to the holding cell, so to speak. While it may sound more philosophical than a scientific observation, our prevalent mood and priorities as a nation are influenced by what’s on our store shelves and plates. Experts maintain that while a few of the trends from 2023 will spill over to the new year, some
innovations and technologies in the Food & Beverage (F&B) sector will wow us. On these lines, we shall explore what the industry soothsayers are saying about the promising new trends in the Indian food industry.