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Business Today India - September 29, 2024

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Highlights of Business Today 29th September 2024 issue:

When Hina Nagarajan took the reins of Diageo India (United Spirits Ltd) in 2021, she faced a formidable challenge. Diageo plc, the $27-billion UK-based alcoholic beverage giant, had acquired United Spirits from embattled liquor tycoon Vijay Mallya in 2014, but the company remained on shaky ground. Legal disputes, rising debt, and fierce competition from rivals like Pernod Ricard compounded the difficulties. As Diageo India's Managing Director & CEO, Nagarajan, 59, the first and only woman to lead a liquor company in India, set out to transform the business.
Her strategy hinged on two key pillars: a decisive shift towards premiumisation and a departure from the mass-market ‘popular’ segment. Innovation also plays a central role in her approach, as she works to steer Diageo India back to stability and growth.
In this cover story, we delve into the transformation of Diageo India under Nagarajan's leadership, examining the bold steps she's taking to revitalise the brand. All this and more in the latest issue of Business Today—on stands now.

Business Today India Description:

Business Today is a weekly business magazine published by Living Media India Limited. It was founded in 1992 and is the largest-circulated business fortnightly in India.

Business Today covers a wide range of business topics, including corporate news, market trends, and leadership profiles. The magazine also features articles on entrepreneurship, innovation, and social responsibility.

Business Today is known for its in-depth reporting and its insightful analysis. The magazine has won numerous awards, including the Ramnath Goenka Award for Excellence in Journalism and the World Media Award for Business Journalism.

Here are some of the features of Business Today India Magazine:

* In-depth reporting: Business Today features in-depth reporting on the latest business news and trends.

* Expert analysis: Business Today's writers and analysts provide insightful analysis of the Indian business landscape.

* Leadership profiles: Business Today features profiles of leading business figures from India and around the world.

* Entrepreneurship: Business Today covers the latest trends in entrepreneurship and innovation.

* Social responsibility: Business Today features articles on corporate social responsibility and sustainability.

Business Today is a must-read for any business leader or anyone interested in the Indian business world. Subscribe today and start your journey to becoming a better business leader!

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