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Small-town Shopping Centres Adapt to New Realities
For shopping centres pan India, the struggle and uncertainty phase is still on. Some cities are doing very well in terms of business as shopping malls along with cinemas, gyms and entertainment zones are allowed to open.Keeping safety and health concerns in mind, consumers are coming out not only to shop but are only utilising the entertainment and dining services as well. However, there are cities where malls are still shuttered, and that
is making things very tough for developers and the retailers present in those centres.
Adding more to this situation, leading retail brands across all categories are zeroing in on high street markets and Tier II cities for expansion across India. This was fi rst reported by Anarock and even experts from the industry believe that this situation is temporarily pushing malls to the backseat.
The July 2021 edition of Shopping Centre News brings our readers an analysis of how malls in Tier II cities are preparing themselves to deal with this challenge. The issue addresses how malls are responding to and dealing successfully, in an organised manner, with new learnings, SOPs, safety measures, and retailers’ response to changes in consumer behaviour.

Shopping Centre News Magazine Description:

Shopping Centre News magazine – launched at the India Shopping Centre Forum on March 18, 2008 – is currently in its 11th year of publication. In its decade+ journey, the publication continues to thrive as a knowledge resource center that collects, analyses and disseminates information on the rich Indian shopping centre industry.

The mission of the magazine is to encourage the development and spread of sophisticated management paradigms and maintenance methods, keeping in context global benchmarks of the mall industry. The monthly magazine also provides a body of focused research into the architecture, aesthetic and design aspects of shopping centres.

The magazine – which is the foremost, most authoritative publication for the shopping centre industry in India – is now available every month and in an all new format. It will continue to act as a bridge between the shopping centre developers and the retail community to help forge a mutually profitable relationship.

Shopping Centre News’ subscribers include everyone from CEOs, to marketing, leasing and fund managers to retailers, architects and retail designers. For those who want to keep up-to-date across the latest developments and events in the world of shopping centres, the magazine is a must-subscribe.