Salon International - January 2021

In dieser Ausgabe

Hope springs eternal, and Salon International-India’s 12th Anniversary Special is all about a promising tomorrow. We began our journey with hope in our hearts and an unwavering determination to bring about a positive change in the mindsets of people. Back then, the beauty business was an unorganised cluster of parlours being run by wealthy owners who lacked skill and training. Those who were desirous of education travelled abroad as in India there were no beauty schools. Needless to say, learning was done on the job. Over time, however, the situation improved and with thearrival of international professional brands in the country there was some semblance of order. Cut to today and I have to say, the industry has come a long way! Within a decade the beauty and wellness industry has grown manifold and guess what – there is potential for stupendous growth still!

Or so we thought. 2020 came and we were struck by the deadly pandemic. The impact was so debilitating that several brands and establishments decided to wrap up their operations, while some decided to go slow. With this as a backdrop, the In Focus section has been created. We speak to stakeholders for their views on the status of the industry, their renewed marketing strategies and business recovery plans for FY21-22. As they say, hope floats.