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Featuring the Doyens of DigitalCommerce
Google’s latest report projects India’s internet economy to reach a staggering $1 trillion by 2030—a sixfold jump from $175 billion in 2022. The outstanding growth is driven by the growing penetration of e-commerce in small towns and cities of Bharat, where even small businesses are now taking their stores online.

The catalyst driving this growth is Open Network for Digital Commerce (ONDC)—an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India—that seeks to revolutionise digital commerce in India by unbundling and democratising it.

In January 2024, the network recorded 5.7 million purchases in a month, up from1281 monthly transactions in January last year, when it went mainstream.

ONDC will do to e-commerce in the country, what UPI did to digital payments. It’s only a matter of time. “We’re creating sparks right now; the explosion is yet to come… it will come when we get the volume,” said ONDC Managing Director and Chief Executive Officer T Koshy in an exclusive interaction.

Read the cover story of this e-commerce special issue to understand how the digital commerce landscape in the country is about to transform, driven by ONDC, a potential game-changer. The issue features other leading players from the e-retail arena like Tata CLiQ, who are combining technology with innovation to offer differentiated experiences.

Images Retail Magazine Description:

Launched in 2003, IMAGES Retail magazine took on the task of analysing the emerging organised retail industry at a time when the industry itself had little data to work on. The magazine covers the gamut of Indian and International movements in retail technology, logistics and supply chain, store formats, store design, retail real estate, franchising and human resource, besides reporting on significant directions within India’s sunrise industry.

The magazine is widely acknowledged India’s leading retail intelligence publication for decades now, providing news, insights, research & analysis, intelligence and data covering retail operations across all Indian markets.

The mission of the monthly B2B magazine – published exclusively for the retail industry – is to bring industry leaders and brand owners up to date with the latest in retail technology & innovations, provide them with in-depth research, studies and analytical, insightful features which help them grow their businesses in India. The magazine aims to spark ideas and shape agendas for decision makers in India’s competitive retail industry.