Campaign Middle East - February 8, 2015

In dieser Ausgabe

As the stage is set for the Dubai Lynx International Festival of Creativity 2015, organisers reveal the Advertiser of the Year and Advertising Person of the Year. India-based Alok Nanda and Company's founder-CEO outlines the vision of the agency, as it is in talks to enter the Dubai market, and about to make a London foray with an existing client. Besides expanding in the Middle East, Cheil's second-fastest growing market, global COO Michael Kim underlines that the agency will continue to look at acquisitions globally, to build its capabilities in line with market needs. Maxus' global CEO Lindsay Pattison reflects on the WEF at Davos, while Donald Gunn writes exclusively for Campaign on Gunn Report 2014's findings. Analysis of what's in store from BA's marketing following a restructure, and a debate on whether media owners are now more attractive for talent than shops from the UK complete this issue. Plus all the regulars.