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Splurge with zero-cost EMIs

Financial Express Mumbai

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September 29, 2025

THE FESTIVE SEASON in India brings with it a surge in shopping, further fuelled by e-commerce platform-led offers. From home upgrades to wardrobe refresh, consumers tend to make bigger, more aspirational purchases during this season.

While these purchases are an essential part of festivities, they can also strain household budgets, if not planned wisely. This is where the zero-cost EMI payment option comes into play, allowing consumers to make big-ticket festive purchases manageable without disturbing their monthly cash flow.

Zero-cost EMI vs regular EMI

Many high-value purchases can be converted into standard EMIs, but this option generally comes with an interest rate ranging from 12% to 18% per annum, which adds to the total cost. A smartphone priced at ₹65,000, for instance, would cost around ₹70,000 if you choose a 12-month EMI at 15% interest rate.

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