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SHAPING INNERWEAR GROWTH
Retailer
|May-June 2026
Led by second-generation entrepreneur Krutik Trevadia, Juliet Apparels is accelerating its growth journey as a legacy women’s innerwear and nightwear brand.
Founded in 1976 by Shashikant Mulchand Trevadia, Juliet Apparels is a 50-year-old legacy women's innerwear and nightwear brand that has established a strong presence across India through its consistent focus on quality, innovation, comfort, and fit.
Built by the first generation of the Trevadia family, the company is now being steered into a new era of growth by second-generation entrepreneur Krutik Trevadia, who is driving the brand’s expansion through technology, e-commerce, AI integration, and international market development while carrying forward the family legacy.
“The second generation is adding value by leveraging technology, AI, social media, and digital commerce to drive the next phase of growth while continuing the legacy built over the last five decades,” said Krutik Trevadia, Managing Director, Juliet Apparels.
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