The name of luxury timepiece label Audemars Piguet has been synonymous to luxury since it was first founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875. The Swiss-based brand has been a family-owned business with a reputation for creating top-of-the-line mechanical watches. Today, it is a preferred timepiece for those with discerning tastes. More than 240 years later, the maison opened the very first AP House in Hong Kong, taking hospitality in retail to a whole new level.
“What more can we do to elevate your experience with Audemars Piguet?” asks the Swiss manufacturer about the newly opened house. Located at Queen’s Road Central in Hong Kong, the house is open to loyal patrons. “Invite your friends for lunch, organize a business meeting, there’s no obligation to buy a watch. You can take a seat, relax and chill out, if that’s how the mood takes you,” says AP Chief Executive Officer François-Henry Bennahmias about the luxury space.
When building the house, the team first imagined how brand founders Jules Louis Audemars and Edward Auguste Piguet would deal with their clients if they had lived in the new millennium. They believed that the luxury watch innovators would not hesitate jetsetting the globe to showcase their beautiful work. The space was built to have a homey feel with the warmth of friendship. Set in a contemporary apartment with an impressive view of the Hong