MASTER COUTURIER
Lifestyle Asia|October 2021
For FURNE ONE, success in fashion takes creativity and character.
ANGELA CASCO

The name of Furne One brings to mind breathtaking haute couture creations, often unique, dramatic, and out-of-the-box. Through his own brand, Amato Couture, the Dubai-based Filipino fashion designer has been dressing up Hollywood A-listers— Beyonce, Lady Gaga, Katy Perry, Jennifer Lopez, Mariah Carey, Britney Spears, Shakira, Jessie J, Rita Ora, and Ariana Grande—not to mention his private clients who are high net-worth ladies from the Middle East, Europe, and, increasingly, Singapore, Malaysia and the Philippines.

Many of his works have been featured in multiple editorials in different titles all over the world, including Harper’s Bazaar Arabia and Vietnam, Vogue Italia and Arabia, and his home country’s Mega magazine.

Through the years, One has also consistently showed one stunning collection after another in fashion capitals such as New York, Paris, Dubai, London, and Los Angeles.

Amato even landed a commissioned project from Swarovski in 2007, where he created a glittered bridal dress for the cover of the brand’s limited edition book, Unbridaled: The Marriage of Tradition and Avant Garde. It featured unique, one-offpieces by creatives including fashion designers John Galliano, Vivienne Westwood, Viktor & Rolf, and Vera Wang. He also made exclusive collections for the Crystallized Swarovski Elements events.

The following year, he made an appearance as a special guest designer for the season finale of Germany’s Next Top Model, which brought significant attention to his works among Europe's fashion elite.

Most recently, he was given the highest honors at the EMIGALA 2021—International Fashion Designer of the Year and the Fashion Innovator Award.

But his journey to being a globally-acclaimed creative can be traced back to humble beginnings—with lots of hard work, perseverance, and grit.

BEGINNINGS

As early as 10 years old, One has been sketching dresses, often looking at the personal style of his muses—his mother and grandmother.

Even without formal training—majoring in Fine Arts at the University of San Carlos—the Cebu-born designer pursued his love for fashion design. In 1994, he joined MEGA Magazine's prestigious Young Designers Competition, and won its inaugural edition.

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