The ethos of RocoMamas “we’re not normal” is more than just a tagline, it’s how we approach everything we do.
We are for the outliers, the rebels, those who choose not to conform. When we decided to do something epic for our Cape Town fans, giving away a RocoMamas branded Harley Davidson was the ideal way to show our love for the community, aligning with another brand that prides itself on going against the grain.
Wanting to showcase our customers enjoying RocoMamas everywhere and anywhere, the #RockinMyStreet competition challenged fans to show how they smash RocoMamas on the streets of Cape Town by submitting their unique perspective through photos and videos. Our 10 Cape Town based franchisee’s banded together to make this competition happen and really connect with their customers. We had some truly unique and entertaining entries, all vying for the coveted RocoMamas Harley.
The competition allowed fans to bring their personality into how they interact with us, which is something we embrace within all our restaurants. Markus’ entry showed how people take ownership of their identity and creativity when given the platform to do so and we’re all about that life.
This story is from the Edition 99 edition of SA Hot Rods.
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This story is from the Edition 99 edition of SA Hot Rods.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
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