An Indian Affair

Craftsvilla launched its third in-house brand Anuswara for the contemporary woman who enjoys India’s textile and print traditions.

- Anupama Bijur

There’s nothing more suitable than Indian fabrics and prints to deal with the country’s climate. Fired by this idea, Craftsvilla, the largest online ethnic store in India, has launched a new in-house fashion brand called Anuswara. This brand combines the best of ethnic textiles and prints with contemporary silhouettes for the bold, experimental Indian woman who likes to stay rooted to her culture.