Once upon a time, before influencers, curated accounts and “aesthetics” took over, social media apps were used to just document your life. How unique your photos were didn’t matter that much; the aim was just to let your friends know what you were up to. Today, social media has become a place where we “live our best lives”, and the pressure to cultivate an interesting online persona is very real. Between bad bosses, breakups and just general blahs, that’s hard work.
So how can we be more original on social media and hopefully get more out of it than just a #followforfollow? We asked some experts for their opinions. Follow me, followers!
Simon Kemp, a digital marketing strategist,believes it’s impossible to give advice on how to be different, since once someone copies you, that’s it. “It’s the same problem for musicians and artists,” he says. “As humans, we are psychologically programmed to copy since it reduces stress and allows us to envision success. But at the same time, we’re also drawn to original things.” This doesn’t mean you shouldn’t take inspiration from your favourite Instagrammers – it’s more about asking yourself why you like what they do, and figuring out if you can adapt it in a way that jives with your personality.
This story is from the May 2018 edition of CLEO Singapore.
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This story is from the May 2018 edition of CLEO Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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