OLIVES FROM SPAIN, one of the bigget exporters of olives, participated in Aahar Delhi 2019 to spread awareness about Spanish table olives. The purpose was to make the key industry stakeholders understand about the endless possibilities of this little fruit which is much more than a topping. The basic objective of the brand is to increase the exported volume in the Indian market. Aahar Delhi, the biggest trade fair for the food and beverage sector in India, has brought the professionals from the Indian industry as well as international food players together, in a five-day expo at Pragati Maidan from 12th of March to 16th of March 2019, to collaborate, network and connect for better business ventures in the future.
Spain is the world leader in table olive production, and it exports olives to more than 120 countries, representing 40% of the global market. The main markets for Spanish olives are –USA, Italy, Germany and France. Since 2007, OLIVES FROM SPAIN started targeting other potential markets, India was identified as a country where olive consumption is steadily increasing over the years.
OLIVES FROM SPAIN came up with a unique stall at Aahar and the stall was awarded by the Indian Trade Promotion Organization, as one of the best and most original displays of the fair. With an original artwork and design, the stall showcased its key products in the Indian market: green, black and pimento stuffed olives. All visitors could taste, enjoy a