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Focusing On The Values Of Brand And Breaking Ground In Niche Markets Image Credit: foodService India
Focusing On The Values Of Brand And Breaking Ground In Niche Markets Image Credit: foodService India

Focusing On The Values Of Brand And Breaking Ground In Niche Markets

FoodService India speaks to Vikram Rana, MD, Vapour Bar Exchange, Gurgaon, about the challenges of opening a new restaurant in this competitive market and the marketing strategies necessary for the brand to stay relevant in this digital era.

Vikram Rana

What is the customer and value proposition of your brand for the guests?

A value proposition is a promise of value to be delivered to our guests with a pure product that provides a tailored level of unique services and experiences. We, at Vapour Bar Exchange, Gurgaon, offer services at a very nominal price as compared to the other bars (almost 60% to 80% less). This makes our guests and customers come for us.

What is the kind of positioning your brand is looking to create?

To be the best of the best is our goal. We have our concepts and brand character very clear as compared to the other brands. Our values are very clear to our customers in terms of our food, cocktail, entertainment, etc. As a brand, we keep evolving by bringing and introducing the latest trends in cuisines and beverages.

Please offer a detailed lowdown of your establishment in terms of the parameters below:

Menu offering: Multi-cuisine

Price: Economical and pocket-friendly

Format: Bar Exchange format with food and liquor

Concept: Giving people the value of money and its dynamic pricing

Size of a restaurant and seating capacity: Seating is 550 seaters and 22000 sq. ft. (which includes all our 4 properties)

Facilities and amenities on offer: Valet parking, Live music, dance floor, wheelchair accessible, rooftop, smoking area, private dining area available, nightlife, and kid-friendly.


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