Shifts to art from science are fast reshaping the customer experience.
With increasing frequency, my conversations with industry colleagues and peers seem to evolve into a discussion around the impact of digital transformation on creativity. A year into my career experiment as an agency creative infiltrating one of the world’s largest consultancies, I have discovered just enough to be dangerous and not enough to lose sight of the blue sky ahead. For the curious, courageous and skeptical alike, I want to share some observations and nuggets of advice as a creative inspired by digital transformation.
Big ideas can come from anywhere—and anyone
Wait … wut? I know. Today’s workforce is packed with creative technologists, consultants, business strategists and inventors whose days are spent thinking up new ways to innovate alongside clients in the fast-moving age of digital transformation. And let’s agree: They’re extremely good at it. The world around us is an innovation lab and, as a creative, you’ll have to get used to the fact that everyone around you is pitching an idea that could become the next big thing.
Get to know your creative partners
This story is from the June 11, 2018 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 11, 2018 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Smoke Signals
Marketers test different approaches as mainstream brands size up cannabis potential.
Will TGIF Still Resonate?
One of TV's most successful brands returns but will it still resonate?
The Push, Pull and Pricing Of Go-To-Market Investments
For finding new consumers and giving your brand acompetitive advantage.
Mobile Banking Is Catching On
As digital payments grow globally, U.S. companies arequickly adapting to the new world order.
Why The Future Belongs To CMO Collaborators
The CMO must be closely connected to internal teams and the consumers they serve
Bop-It!
How A Riff On A Tv Remote Control Led To A Groundbreaking Interactive Toy.
The Barbie Doll
On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.
This Is Your Brain On Marketing
Brands toy with sensors to better understand their customers.
California Dreamin' Of Data Privacy
Will the state’s consumer protection act be a nightmare for brands?
The Super Bowl Forever Altered The World Of IP
How the mother of all football games became the most vigilantly guarded brand name in America.
