Mobile Banking Is Catching On
ADWEEK|October 8, 2018

As digital payments grow globally, U.S. companies arequickly adapting to the new world order.

Marty Swant

Last week, PayPal, the payments platform, announced plans to sponsor three sports teams—the Phoenix Suns, Phoenix Mercury and the Spanish soccer team Real Club Deportivo Mallorca— as part of a broader strategy to overhaul three stadiums with mobile payment systems. The promise, according to Phoenix Suns CEO Jason Rowley, is “to create the most efficient and seamless experience as possible.” That could mean less time in line buying a jersey or ordering a hot dog without taking out your wallet.

“It’s not about changing consumers’ behavior; it’s about meeting them where they are and where they want to be,” said Robert Clarkson, PayPal’s gm of North America. “The consumers are already experiencing something like that in some aspect of their life, and now you’re making it available in the sports arena.”

While credit cards are still king in the U.S., the use of mobile payments is growing as companies including PayPal, Apple, Samsung and Google have integrated their mobile payment technology into everything from phones to watches. Meanwhile, banks— seeing the changing landscape— have been forging partnerships or making their own tech to get ahead of changing consumer habits.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ADWEEKView All

Whole Foods' Will Chau Has Had A Scrappy Path

The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.

3 mins read
ADWEEK
March 4, 2019

This Is Your Brain On Marketing

Brands toy with sensors to better understand their customers.

3 mins read
ADWEEK
March 4, 2019

The Barbie Doll

On the eve of her 60th birthday, a look at. America's most primped, perfect and polarizing plaything.

3 mins read
ADWEEK
February 25, 2019

Marketing Needs To Be Inclusive

Diversity efforts must be authentic and go further than checking off a box.

3 mins read
ADWEEK
February 25, 2019

OMD

The agency clawed it's way back to the top by making ‘better decisions, faster’.

6 mins read
ADWEEK
February 25, 2019

Meet The New Broadcast TV Chiefs

After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.

6 mins read
ADWEEK
February 25, 2019

Initiative

Today’s media agencies face a new slew of challenges, as more clients slash budgets, issue RFPs and take everything in-house, from planning to programmatic. But clients aren’t the only ones making big changes. Both OMD and Initiative bounced back from challenging years with strategic pivots, picking up new business from brands like Daimler Mercedes, Liberty Mutual, Revlon and the U.S. Army. Breakthrough network Essence transcended its reputation as Google’s digital resource to score new partnerships with BP, Peloton, T-Mobile and more while doubling its headcount and adding 11 offices around the world. On the work front, these shops proved their media mettle with headlining campaigns for Amazon, McDonald’s, Target, USA Network … and who could forget the International House of Burgers? Read on to find out why these three earned Adweek’s Media Agency of the Year honors

5 mins read
ADWEEK
February 25, 2019

Essence

A strong vision and a key investment from holding company WPP Fueled an incredible year.

5 mins read
ADWEEK
February 25, 2019

Eryk Rich

Deutsch’s Head Of Music Straddles The Record And Advertising Industries.

2 mins read
ADWEEK
February 25, 2019

Agencies Scramble Over OTT

Investment teams try to get up to speed while they educate clients.

3 mins read
ADWEEK
February 25, 2019