The Peak speaks to Patrick Pruniaux, CEO of Ulysse Nardin, to find out more about the luxury watchmaker’s plans for the future, and integrating the old with the new..
It’s been just over a year since you became CEO of Ulysse Nardin. What has changed since then?
Firstly, it’s not like you need to change everything at a company like Ulysses Nardin. A lot of things already work very well. We shouldn’t be looking at things from a specific moment, but from the perspective of a much longer period. Our time started 172 years ago, so even if you make changes, it’s more about integration than alteration. The one aspect of the company that needed a boost was the way we communicated. We have a tendency to under-communicate and share only part of our stories. As such, when we launch our upcoming products, we will be more open and generous, not only in terms of the product but also the story behind it. Like for the new Freak Out collection, the movie and the symbolism of the shark in our visual trailer holds a very strong connection to the sea, and reminds one to be daring and swift.
Have you introduced any innovations to Ulysse Nardin that you’ve picked up from your time working in Apple?
This story is from the January 2019 edition of The PEAK Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2019 edition of The PEAK Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Designing In Continuity
The Importance of Embracing Sustainable Design in an Increasingly Challenging World
Beyond Bali
Get to know Indonesia’s “new Balis” - five destinations set to bring in tourists and bolster the industry for the country in the next few years.
A World Apart
Discover unparalleled coastal tranquillity at Anantara Desaru Coast Resort & Villas, where luxury and indulgence go hand in hand.
The Beat Of Their Own Dram
This luxury independent bottler just released an impressively high-scoring whisky from a distillery many have never heard of. Here’s why it should be the first of many to add to your collection.
Best Laid Plans
One of Malaysia’s legendary architects sheds light on being the latest recipient of the prestigious PAM Gold Medal.
DESIGNING A LEGACY
Eduardo Cosentino of Cosentino Group talks taking over the family business, embracing a global market as well as leaving behind a legacy for the next generation.
WHAT'S IN STORE
HOW DANG TAI LUK PUT MYNEWS IN THE NEWS.
SO FAR, SO GOOD
The city of Auckland has all the bustling excitement of a cosmopolitan hub with none of the overcrowded frenzy, and the SO Auckland sits at the very heart of it all.
UNITED IN BATTLE AGAINST COVID-19
It is not business as usual for luxury brands this year as their stores are forced to close due to strict government lockdowns and their supply chains disrupted. However, that does not mean the luxury industry has been rendered idle by the Covid-19 pandemic. Far from it, luxury brands are stepping up to offer assistance to combat the spread of the disease. It is a rare display of solidarity of fierce rivals coming together to face the current global health crisis.
Good Thinking
Our selection for the best in design marry form and function in outstanding conception and detail. Some have already gained accolades at the Red Dot Design Awards 2019, while others are quite simply stunning in creation.
