The original Flexform showroom was designed by Gigi Radice with the help of Gino Colombo, and described as an ‘exhibition palace’ because of its innovative characteristics. It served as a launch pad, showcasing the ideal living room space – a fitting backdrop to its now iconic designs. 1959 was a special time for design; in post-war Italy many up-and coming designers were training at the School of Architecture in nearby Milan. One of these was Antonio Citterio, whose 40-year collaboration with Flexform speaks for itself.
To mark the brand’s 60th anniversary, the in-house design centre’s concept for the showroom (which spans three floors and covers more than 2000 m2) involved using materials already synonymous with the brand. Hence travertine floo