Identity
Flexi Design Image Credit: Identity
Flexi Design Image Credit: Identity

Flexi-Design

Timeless elegance, high-quality craftsmanship and comfort are the key design philosophies of Flexform, which are reflected in the company’s newly renovated flagship showroom – a fitting way to mark to its 60th anniversary.

Penny McCormick
It’s been said that a Flexform sofa is like the blue blazer of fashion: simple, deconstructed, refined. They can be identified at a glance as contemporary classics and also by touch – from the goose down cushions to the luxurious upholstery. Now in its third generation, the family-owned company was originally launched in 1959 as a workshop – called Flexform di Galimberti – by two brothers in Brianza, a region of northern Italy known for its artisan workshops specialising in wood, metal and upholstery.

The original Flexform showroom was designed by Gigi Radice with the help of Gino Colombo, and described as an ‘exhibition palace’ because of its innovative characteristics. It served as a launch pad, showcasing the ideal living room space – a fitting backdrop to its now iconic designs. 1959 was a special time for design; in post-war Italy many up-and coming designers were training at the School of Architecture in nearby Milan. One of these was Antonio Citterio, whose 40-year collaboration with Flexform speaks for itself.

To mark the brand’s 60th anniversary, the in-house design centre’s concept for the showroom (which spans three floors and covers more than 2000 m2) involved using materials already synonymous with the brand. Hence travertine floo


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