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Jacqueline Fernandez Launches

The Body shop's campaign against animal testing

Tanya Krishna

Actress Jacqueline Fernandez has joined the social cause for a global ban of cosmetics animal testing on products and ingredients by 2020. The initiative has been taken by international beauty brand The Body Shop through which Jacqueline already has a special line of cosmetics. Partnering with the leading non- profit organization working to end animal testing, Cruelty Free International, The Body Shop will take the ‘Forever Against Animal Testing’ (FAAT) campaign to the United Nations, and request an international convention banning cosmetics testing on animals. Through the campaign, the brand is calling out to people, who care about animal welfare, from across the globe to join the cause and sign the petition.

The potential for animal testing is still a huge risk around the world, with over 80 percent of countries still having no laws against testing in cosmetics. Cruelty Free International estimates that approximately 5,00,000 animals are still used in some countries in cosmetics testing every year.

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July 2017