The ever bubbly and vivacious Bollywood actress Parineeti Chopra has joined the club of celebrity endorsers as Lux Group, a conglomeration of diverse brand portfolio across multiple product segments, announced her as the brand ambassador of Lyra.
Lyra today enjoys very high level of consumer awareness and consumer loyalty and has successfully established itself as the largest leggings brand in the women’s wear segment.
The manufacturers of Lyra, Ebell Fashion Pvt. Ltd. have further plans of premiumisation and portfolio expansion and by bringing on board Parineeti, the company is planning to target the current youth fraternity reflecting confidence, simplicity and the ability to think out of the box.
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