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IFF'17 Inaugral Session

Bringing Alive Teh Future Of Fashion

Through Innovation, Consumer Insights And Retail Differentation

Gurbir Singh Gulati

The most awaited inaugural panel discussion started with a discussion on the younger gen, which will be the emerging dominant consumer force of modern times and the newest target audience for many brands. This technologically equipped younger generation is well informed, well connected and is steadfast about its needs and requirements. This generation is also beginning to exert an influence in terms of what he/she buys and what others buy too. They are exposed to information and know what they want to see and read. BS Nagesh, Founder, TRRAIN, most skillfully led and moderated the discussion.

Bijou Kurien, Board Member, L Catterton Asia, was of the view that the, “Youth of India today are no less than international youth.” He further elaborated, “The Indian consumer today, similar to one in US and China, has an understanding of brands across the world and the latest trends. Fashion is no longer confined to few fashion capitals and is more democratic and widespread.”

Taking the discussion forward, Tushar Ved, President, Major Brands, said, “E-commerce is impacting everyone globally. Fashion is being discussed on Facebook, Youtube and various other channels. Indian customers, especially women have evolved in terms of fashion. They are not narrow minded anymore. They adore denims, t-shirts, bags, shoes, sunglasses much more as compared to women 10 years back.” Prashant Gupta, President & CEO, abof.com, who comes from an online background, stated that the consumer today is spoilt for choice. “A lot of global brands are available in retail as well as on digital platforms. With this, the consumer has a certain expectations from the brand, the range and the overall experience.” He further stated that the consumer is also bolder now in his choices.

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