LIVA Crème, the new age fabric from the Aditya Birla Group, was launched recently by Kumar Mangalam Birla, Chairman, Aditya Birla Group in a LIVA Accredited Partner Forum (LAPF) partner event held in Mumbai.
The event was launched amidst a lot of fanfare and glitterati with Bollywood actress and LIVA Crème brand ambassador Kangana Ranaut walking the ramp. The event also hosted a fashion show that showcased exclusive Spring/Summer’17 collections of Allen Solly, Van Heusen Shoppers Stop, Biba and Pantaloons made in LIVA Crème fabric. The collections were designed by renowned designers Nikhil Thampi, ShivanNaresh and Ka-Sha for Allen Solly, Van Heusen and Shoppers Stop respectively.
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