Birla Cellulose Launches Its New Product Liva Creme

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched recently by Kumar Mangalam Birla, Chairman, Aditya Birla Group in a LIVA Accredited Partner Forum (LAPF) partner event held in Mumbai.

The event was launched amidst a lot of fanfare and glitterati with Bollywood actress and LIVA Crème brand ambassador Kangana Ranaut walking the ramp. The event also hosted a fashion show that showcased exclusive Spring/Summer’17 collections of Allen Solly, Van Heusen Shoppers Stop, Biba and Pantaloons made in LIVA Crème fabric. The collections were designed by renowned designers Nikhil Thampi, ShivanNaresh and Ka-Sha for Allen Solly, Van Heusen and Shoppers Stop respectively.