Switch to previous version of Magzter

Try GOLD

Birla Cellulose Launches Its New Product Liva Creme

LIVA Crème, the new age fabric from the Aditya Birla Group, was launched recently by Kumar Mangalam Birla, Chairman, Aditya Birla Group in a LIVA Accredited Partner Forum (LAPF) partner event held in Mumbai.

The event was launched amidst a lot of fanfare and glitterati with Bollywood actress and LIVA Crème brand ambassador Kangana Ranaut walking the ramp. The event also hosted a fashion show that showcased exclusive Spring/Summer’17 collections of Allen Solly, Van Heusen Shoppers Stop, Biba and Pantaloons made in LIVA Crème fabric. The collections were designed by renowned designers Nikhil Thampi, ShivanNaresh and Ka-Sha for Allen Solly, Van Heusen and Shoppers Stop respectively.

Continue Reading with Magzter GOLD

GoldLogo

Get unlimited access to thousands of curated premium stories and 5,000+ magazines

READ THE ENTIRE ISSUE

May 2017

RELATED STORIES
Power: Gabriel Debenedetti
New York magazine
6 mins read
Life With Françoise Gilot
New York magazine
5 mins read
It's Complicated: Josh Gondelman
New York magazine
5 mins read
Kaia & Pete GETTING HOTTER!
Star
1 min read
From The Cut: Talk The Talk
New York magazine
7 mins read
KANYE'S ULTIMATUM IT'S ME OR THE SHOW
Star
3 mins read
Everybody's Fine
New York magazine
5 mins read
JUSTIN BETRAYS JESSICA!
Star
3 mins read
Donald Trump's Other Lawyer
New York magazine
10+ mins read
Holiday Lights, Ice and Action
Where Boston
3 mins read