Brow Business
RETREAT Magazine|Issue 19
Brow Business
Brow Lamination, the microblading alternative taking Instagram, is the must-have treatment of 2020. To find out moe, we spoke to Rachel Lavelle, one of Australia’s most sought after cosmetic educators, for an inside on the hottest innovative technique.
Rachel Lavelle

WHAT IS BROW LAMINATION?

Eyebrow lamination is the next big thing in cosmetic treatments. It is essentially a chemical straightening of the brows which results in full, beachy, fluffy brows, with gorgeous natural definition. Already a beauty treatment staple in many European countries, Australian women are now seeking these same great results.

WHAT HAPPENS DURING BROW LAMINATION?

Brow lamination is a two-stage process whereby an eyebrow lift cream is first applied. This cream contains a specific form of plant keratin, developed to protect and nourish the delicate hairs of the eyebrows. The first stage of the treatment softens the hairs and allows for a reengineering of the direction of growth, by a skilled therapist, who can manoeuvrer your now pliable hairs into sculptured, feathery perfection.

The second stage of treatment involves setting your now perfectly aligned brows into place with a neutralising nourishing cream, which rejuvenates and hydrates the hair shaft. This nourishing cream will be applied and left for a few minutes, to ensure your brows are revitalised and your new brow shape is locked in.

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Issue 19