Wellness Is The New Luxury

Since inception, Technogym has taken an inspirational approach to the concept of living well. Michele Moro, Managing Director of Technogym Emirates, tells Anne Kurian about how the brand is committed to make wellness a lifestyle

Technogym advocates the word Wellness in full glory rather than Fitness. How would you distinguish the term ‘Wellness’?

Wellness represents the balance between the body, mind and spirit, and is achieved through regular physical exercise, a healthy diet and a positive mental attitude. This is why wellness is so much more than the hedonistic approach of fitness. Wellness is an emotional approach to living well. That’s what makes it aspirational.

Wellness is the new luxury – what is your take on this statement?

I believe healthy populations are the backbone of a sustainable economy. In 2006, for the first time in the history of the world, overweight people outnumbered the malnourished. In this scenario, I believe that Wellness represents a great social opportunity for everyone- for governments to reduce health service costs, for companies to stimulate their members to be more creative and productive and for all citizens to improve their health and daily lifestyle.

How well do people in the Middle East understand the concept of wellness?

Quite well, however there is always room for improvement and space to learn more. There is definitely more of a fitness culture in the Middle East, however with cities constantly growing at such a fast speed, this can help the concept of wellness because as cities grow, we have more time and people to educate on the concept. With such fast growth, also comes healthier food/restaurants and better gym equipment.

For many, going to the gym is a tedious process. How has Technogym made gym visits more interesting and fun?