Luxury perfume brand, Amouage’s Creative Director Christopher Chong is celebrating 10 years of being with the brand. Anne Kurian sits with the unconventional creative director as recounts his journey over the years with the maison
For someone who has a background in arts that include literature and Opera, Chong has done remarkably well for himself and the brand he was entrusted with 10 years ago. By bringing passion, boldness, style and the fine art of storytelling into Amouage, Chong has created some of the finest perfumes in the industry. It might be difficult for many to believe that Chong entered the industry with no formal training in perfume-making or knowledge of composition of notes or even selecting the ingredients.
“When I came into the [perfume] industry 10 years ago, I came with a sassy attitude. I was sure of myself. I didn’t know how to fail and I had nothing to lose. This attitude helped me forge my entry into the world of perfumes. It helped me start a new movement in the perfume industry, the art of storytelling, which was not common then,” he says.
Chong is a master storyteller. All his creations have a striking and appealing storyline as the base, which the audiences connect to as much as they do to the perfumes. In his decade long journey with Amouage, he has taken audiences through myriad emotions, landscapes and characters.
This story is from the September 2017 edition of Signature.
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This story is from the September 2017 edition of Signature.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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