Last week in the inflight magazine of Malaysian Airlines an interesting advertisement has appeared, which is reproduced (see fig). As you would see a very smart move to talk about Nutrigenomics and foods by an insurance firm really shook me. This firm is talking about health insurance policies by linking the health of the insured with their DNA and appropriate nutrition.
Readers of NuFFooDS may visit the firm’s cite to get more details. Even before food companies talk about Nutrigenomics and develop designer foods an insurance firm is innovating in this area. The focus is on health maintenance and individualized diet, foods and management through them for health.
This perhaps is only the tip of the iceberg and a number of other innovations are happening. The whole pharma industry is looking at personalized medicines and so is the food industry.
Yet another designer foods and supplements is basing their innovations in the basic science of metabolomics.
The science that studies and measures the chemical reactions within a living organism is called Metabolomics.*
Metabolomic Analysis is a test involving the measurement of very small molecules - metabolites - in order to evaluate one's health condition. According to the Harvard Magazine (May 2011) “Metabolomics is the simplest and more reflective of the health status. It incorporates environmental influences, for example, from exercise and diet.”
Metabolomics takes its name in accordance to other biology sciences adding the suffix–omics, which means the study of the relations between molecules of a similar group:
Gen-omics: study of genes
Prote-omics: study of proteins
Metabol-omics: study of metabolites
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