L’Oréal Paris announced the launch of Extraordinary Hair Serum in India. Enriched with a luxurious blend of 6 precious floral oils — Lotus, Tiare, Rose, Flax, Chamomile and Sunflower, this lightweight and non-greasy formula claims to transform hair from the very first use. Especially curated for hair of all types and texture, the utility of this serum ranges from using it as a part of pre-shampoo rituals or an overnight treatment to a finishing and styling aid. The product is priced at ₹499 for a 100ml glass bottle.
Expert Tip
“The L’Oréal Paris Extraordinary Serum Oil is one of the best haircare solutions to style and tame your hair woes. To tone down the frizz, take some product and rub it between your palms. Apply it on the ends of your hair to reduce frizz just after a hair wash. For instant styling, take some product on your fingers and apply it to wet/ towel-dried hair. Next, part your hair in half and make two loose plaits. Let your hair loose after an hour and there you have a stylish at-home beach wave look, with a touch more sheen and gloss. Extraordinary Oil can also be used at home for a DIY Spa routine to give you a salon-like finish at a much lower cost!“
— Shilpa Joshi Halder, Senior Scientist Hair Color & Care Development Manager South Asia, L’Oréal Paris
This story is from the September 2020 edition of Beauty Launchpad India.
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This story is from the September 2020 edition of Beauty Launchpad India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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