Established in 1974 by mother-daughter duo Chimy Nanjappa and Pavithra Muddaya, Vimor is involved in research, design, and conservation of handlooms and weaving traditions across India. As a charitable foundation, Vimor also works in close collaboration with weavers to enhance their artistic capacity and empower them as entrepreneurs as integral parts of the industry. In fact, it recently launched the Museum of Living Textiles in an attempt to showcase ancient, forgotten weaves and work as a platform for sari enthusiasts to connect with weavers. In a bid to take Karnataka and the country back to its days of handloom glory, Vimor is spreading awareness about not just preserving the handloom, but also about the economic support that the sector needs. Pavithra Muddaya, managing trustee, Vimor Handloom Foundation, tells us more in this exclusive conversation.
CAN YOU TELL US ABOUT THE BEGINNING OF VIMOR?
This story is from the January 2020 edition of Apparel.
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This story is from the January 2020 edition of Apparel.
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