Finding the REAL INDIA
Finding the REAL INDIA
Abhiraj Rajadhyaksha and Niyati Mavinkurve’s brainchild, ‘Following Love’ is a one-of-a-kind social media page, which lists out the 100 reasons why one should love India. Anurima Das catches up with this influencer duo, who are spreading joy, positivity and lots of knowledge, one social media account
Anurima Das

Abhiraj Rajadhyaksha and Niyati Mavinkurve’s brainchild, ‘Following Love’ is a one-of-a-kind social media page, which lists out the 100 reasons why one should love India. Anurima Das catches up with this influencer duo, who are spreading joy, positivity and lots of knowledge, one social media account at a time Expats are often mesmerised by India and its culture, but most of the time Indians do not feel too motivated about their own roots. This was a perspective that Abhiraj and Niyati understood and decided to find a solution for. They realised that the facts connected to India are not presented in a millennial-friendly way. ‘For instance, everybody knows who APJ Abdul Kalam is, but nobody has the time to see a 45-minute documentary on him, so we thought why not compress all that data and present it in 3 to 4 minutes. This was the idea, presenting unique things about India in a short format such that it does not get boring and is educational too,’ points out Abhiraj Rajadhyaksha, Founder and Chief Storyteller, Following Love. With an intention of making Indians fall in love with India, Abhiraj and Niyati followed their heart and their page is now a hit.

The influencers

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April 2020