Personalise Your Digital Marketing

How remarketing can increase sales.

- Growth Badger

You may have heard the word remarketing (or retargeting) in conversation, but didn’t know what it was. The irony is that it’s been used on you and you probably didn’t even realise it! The concept of remarketing is to show adverts that are relevant to a certain segment of your target audience which has previously interacted with your brand, in order to try to re-engage them.

In the old days, you would have handed out a flyer to your customers in your store which promoted a certain deal to try to increase their basket size or make them buy again. In a modern, digital sense, remarketing is used via advertising platforms such as Google Ads and social media adverts.

How does remarketing work?

According to Growth Badger, the average person has to visit your website over 9 times before they will make a purchase. In order to speed up the process of getting the customer to make the purchase, marketers leave a cookie in your browser to collect your (non-sensitive) information and track your movements once you have left a website. Is this legal? Yes, in fact you give them permission when you click “Accept” or “OK” on that pop up that comes up on a website telling you about their “Cookie policy”.

Once the marketer knows which pages on their website you looked at, they are able to show you their products again on other websites by creating dynamic ads through the Google Ads or social media ads platforms. From the consumer side, you just see personalised adverts which show you something that you recognise and that is relevant to you, upping your online experience and reminding you to go and buy that product.