In the wake of a much-talked-about report last year, there’s been a new call to put trees front and center in the fight against climate change. The science seemed encouraging: According to the study, large-scale reforestation had the potential to capture some 25% of the atmospheric carbon pool. That would be a big step toward reduction targets.
More encouraging still, it was quickly recognised that tree-planting could command the kind of support other initiatives couldn’t—most critically, from the business community. After all, it wasn’t the kind of nagging plea to reduce emissions that moneyed interests were used to resisting; it was a call to plant more trees in a world that was watching them burn. Trees are popular.
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