What You Should Think About If TikTok Gets Banned
SME Magazine Singapore|September 2020
What You Should Think About If TikTok Gets Banned
There’s been a lot of talk about the possible TikTok ban and what effect it could have on the content creators who have built a base using that platform.
Gary Vaynerchuk

We did some digging and found some advice Gary gave on this subject in 2017. Seeing how relevant this topic still is, we sat down with him and asked him to elaborate on his past points.

Team Gary: Can you reiterate what you noticed about social media platforms three years ago?

Gary: [Sure], you can’t be reliant on just one platform.

You know this is deja vu. [It’s] 2004, all my friends are hitting me up [and saying] “Yo, Google fucked me. They did an algorithm change…I used to be the first result for hats. Now I’m page 19 and my business collapsed”. I’m like, “Yeah.”

[Content creators must] build [their] brand and build other funnels. You never want to be at the mercy of a platform’s singular impact on your business. Now, you can also run short businesses where you extract the most [revenue/attention] you can from them, but this is why you always want to build the biggest brand. You want to build multiple things.

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September 2020