AVNEET SINGH MARWAH, DIRECTOR AND CEO, SUPER PLASTRONICS, SPEAKS ABOUT THE CHALLENGES AND OPPORTUNITIES IN RE-INTRODUCING THE KODAK BRAND IN INDIA.
How has your journey been so far in India? What was the reason behind choosing Kodak as a brand licensee for a partnership?
The journey so far has been great. There are very few companies in the world that still exist even after 130 years, especially in electronics. We want to thank all our customers who have welcomed us back in India and who have bought our televisions.
Bringing Kodak back to India wasn’t easy as Kodak is a digital picture brand and it was very challenging to make people realize that our main motive was for the customer to be able to relate Kodak digital picture with a digital screen. Also, there is always a challenge when you enter a new market. We all know India is a very price competitive market and having come back we have gained market share. The reason for choosing Kodak was that it is one of the oldest brands in the world. Kodak has a history of 125 years and the kind of love, affection and nostalgia that the brand has garnered globally makes it one of the most recalled brands in the world after McDonalds, Apple and Pepsi. Also, the kind of brand equity it holds in the market, it is good for India.
Tell us about the machines that have been used and the manufacturing process that goes into creating a Smart TV at SPPL’s manufacturing unit?
This story is from the October - November 2018 edition of ET Polymers.
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This story is from the October - November 2018 edition of ET Polymers.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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