Aesthetically Appealing Products And Fair Practices Help Nayasa Build The Brand Reveal Manasi And Sachin Sachdev, Directors Of The Company.
Just as its name suggests, the company – Nayasa – stands for all things fresh and new. When asked about the USP of the company, the Directors – Manasi & Sachin answered unanimously, “fresh ideas”.
Nayasa was one of the first companies to introduce a wide selection of fridge bottles in different shapes and designs. Elaborating on that further, Manasi adds “We are of the firm belief that good quality need not be boring and plain, and that has been our company philosophy”. Another innovation to come out of that company philosophy has been innovation in the packaging. By designing take-home packs for their bottles, the company was able to eliminate the need for customers to use additional bags to carry the bottles bought in stores.
The design philosophy is also very apparent when one sees their home and kitchenware — bright colourful designs, attractive decals & innovation in storage functionality, all the while maintaining a very strict control over quality.
Sachin, while talking about the universal appeal of the brand, mentions how Nayasa is suitable for all age groups, occasions and ​functions. “We have lunch boxes for school going kids as well as electric tiffins and insulated tiffins for the office goer. A winter drive is made all the more fun with coffee in one of our insulated flasks. Our range of dinner sets and casseroles are a big hit during the festival and wedding season and are well appreciated in the market”.
The birth of a brand
This story is from the June-July 2018 edition of ET Polymers.
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This story is from the June-July 2018 edition of ET Polymers.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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