The Future Of Shopper Marketing Is Commerce Marketing

The conventions of the “channel” have been disrupted. Everyone is a shopper. At all hours, day and night. In every imaginable place. As marketers, we must take the labels we’ve latched onto for so long and throw them out the window.

- Mike Sweeney

At Integer, we’ve evolved from a shopper marketing agency to an agency that markets to shoppers. And we’re solidifying that position—as a commerce agency. What does that mean? For brands and retailers, it’s all about branding and selling. Same for us. We focus on both ends of the equation to deliver greater impact for our clients.

But shoppers are moving seamlessly between online and offline shopping behaviors, traditional and ecommerce. At the same time, consumers and shoppers have become one and the same. The lines between borders, cultures and audiences are in near-constant flux. We must continue to evolve our capabilities as marketers and build, grow and advance our clients’ organizations with them.