DIAMONDS ARE FOREVER

Wedding Vows|March 2020

DIAMONDS ARE FOREVER
Diamond is A woman's best friend. It is a jewelry trend that will not only be an epitome of grace and luxury for women but a symbol of power, boldness, and distinctiveness. A perfect assemblance for vivacious, bold and free women who like to live their life on the edge, carrying jewellery as an extension of themselves. Farvi Motiwale Wadhwa spoke to the winners of the recently held 'The Real Cut' show on their opinion on what will the Diamond Jewellery Trend be in 2020.
Farvi Motiwale Wadhwa

Riddhi Shah, Head designer for BR Designs, Owner of JEWELSTORIES says that diamonds will now be with Modern philosophy. She says, Time has flown and so has a sense of beauty. This trend blossoms the idea of timeless elegance with a touch of contemporary appeal. It is a reminiscence of our roots and diverse culture that is embedded and passed on year after year. Just like natural diamonds which came out of the earth millions of years ago and are going to be for billions more to come. They are proof of our existence, carrying our legacy along with them. This trend focuses on the recreation of the past into the current and modern world.

Designer Deepa Agarwal, Jewellery Designer at Sona Chandi predicts that Bold Geometrical Shapes and Rose Gold will create a buzz, The combination of Rose Gold and geometrically bold diamonds has been trending and see a long way from now. Millennial women who are bold, confident and ambitious prefer fancy shapes like pear, marquees etc., paired with rose gold plating makes it really classy and subtle. It gives them an elegant yet a chique look.

Another trend that she feels is on a rise is the 9-5 Statement Makers, Millenial women juggle between the office and home and amidst this, their jewellery should serve both the purposes. For which lightweight simple ring or statement bold studs plays relevant roles in their daily wear. Multi-functional jewellery is definitely a trend that the millennial woman will support this season, adds Deepa.

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March 2020