Jess Rowe's PROUD MUM MOMENT!

Runways are calling for the TV star's model daughter

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Self-confessed "crap housewife" Jess Rowe could soon be watching her daughter strut the catwalk after her eldest, Allegra Overton, has signed with one of Australia's top modelling agencies, Priscilla's.

The gorgeous blonde, who is a spitting image of her famous mother, inked a deal with the agency late last month, just days after celebrating her 16th birthday, and is said to be keen to get stuck into work, having had her headshots taken already.

Taking to Instagram to gush about her daughter's big step, the former Studio 10 host, 52, said she was "so proud" of her, while giving fans a sneak peek of some of her modelling shots.