HERE COMES THE GROOM!

Look beyond the usual suspects! Give your wardrobe the cool cred it deserves with these under-the-radar labels.

- Nupur Sarvaiya 

Nafs

THE AESTHETIC

"Incepted in the spring of 2023, Nafs is a luxury prêt label, featuring subtle hues, fusion cuts, divergent embellishments and lighter fabrics. Brands love for everything subdued with a dash of glam, goes perfectly with its design aesthetic, making the label a unique blend of east and west targeting the Gen Z clientele. It is a very modern yet very minimal take on luxury. Each design under the label is a perfect fit for all festive occasions. The Nafs Man is charismatic, experimentative, and demands excellence," share co-founders Rizwan Shaikh and Shamsz Sayed.

THE NEW GUARD

"Nafs is pleased to unveil its spring summer 23 collection titled, Adam. Adam is believed to have been the first human being on Earth and the first prophet as per Abrahamic religions. According to belief, Adam's creation was fashioned from the material of the earth and brought to life by God. Hence a hint of machismo, a sense of adventure and a celebratory spirit materialises in this collection comprising sharp tailored silhouettes reminiscent of the evolved, new-age masculinity. Nafs ateliers cut a boxy, yet fluid line likewise projected in work- and sportswear: a conventionally 'manly' shape inhabited with the spirit of the inner child," reveals Rizwan.

Kunal Anil Tannal

THE AESTHETIC