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Travel South USA will enhance engagement with Indian market
May - June 2025
|India Outbound
At Travel South USA Global Media Summit 2025, 47 journalists from around the world, including India, gathered to explore opportunities in tourism in Southern United States. Liz Bittner, Chief Executive Officer, Travel South USA, tells India Outbound that the summit was a tremendous success and going forward her focus would be on strengthening connections with India by customising travel experiences for Indian visitors.
What were the main takeaways from the Travel South USA Global Media Summit 2025?
The main takeaways would be that we are leaning into “all y’all are welcome,” and we had a great week. We had so many international conversations and such good, positive vibrations from the international media about why they should come to the South, and we are just thrilled with the outcome.
What were the main elements you added to the summit this year?
Well, specifically, this was the first time we included an Indian delegation of journalists, so we want to thank you for coming. What we have really focussed on this year is formatting our programme to be even more mindful of the fact that time is the most valuable thing a journalist has. So, we aimed to make the most of your time here by offering great stories and I think we get better at that every year.
Which elements stood out for you in this Summit?
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