Expectations Looking ahead: Apple's plans for 2023

2022 was a big year for Apple, with the Cupertino company unveiling new industry-leading technologies like the Apple Watch Ultra, Mac Studio, and iPhone 14 Pro Max. The stakes look set to be higher in 2023, with several rumored new products entering the sphere.

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AN APPLE HEADSET IS COMING

In perhaps one of the worst-kept-secrets since the Apple Car; 2023 looks set to be the year that Apple unveils its long-awaited AR/VR headset. Although some previous reports had the company down to launch the product as soon as January, recent developments mean that the headset is now more likely for a WWDC 2023 release. Many expect Apple’s 2023 to be defined by the new headset, marking the start of a new journey for the company as it looks to tap into new markets and create the ‘next big thing’ following the iPhone and Apple Watch.

This new product category not only means yet another range for Apple, but it could change the way we see the world around us. We’ve seen brands like Facebook try and fail to make AR/VR a success, with the Meta Quest 2 pushing the boundaries in some edge cases, but it will be Apple’s unique position and its ability to seamlessly combine hardware and software that will make it a key player in the space. There are so many existing technologies and IPs that we expect to see integrated into the system, including Memoji, SharePlay, FaceTime, Apple Arcade, Apple Fitness+, and more. With ARKit and a new operating system that’s rumored to be called xrOS, Apple will open up augmented and virtual reality to us consumers and businesses, and app developers who can bring their unique visions to life.