DURING THE 2023 HOLIDAY SEASON, FACE MASKS HAVE SETTLED IN AS AN OCCASIONAL FEATURE OF AMERICAN LIFE

The scene: A crowded shopping center in the weeks before Christmas.

- 

Or a warehouse store. Or maybe a packed airport terminal or a commuter train station or another place where large groups gather.

There are people — lots of people. But look around, and it’s clear one thing is largely absent these days: face masks.

Yes, there’s the odd one here and there, but nothing like it was three years ago at the dawn of the COVID pandemic’s first winter holidays — an American moment of contentiousness, accusation and scorn on both sides of the mask debate.

As 2023 draws to an end, with promises of holiday parties and crowds and lots of inadvertent exchanges of shared air, maskwearing is much more off than on around the country even as COVID’s long tail lingers. The days of anything approaching a widespread mask mandate would be like the Ghost of Christmas Past, a glimpse into what was.

Look at it a different way, though: These days, mask-wearing has become just another thing that simply happens in America. In a country where the mention of a mask prior to the pandemic usually meant Halloween or a costume party, it’s a new way of being that hasn’t gone away even if most people aren’t doing it regularly.

“That’s an interesting part of the pandemic,” says Brooke Tully, a strategist who works on how to change people’s behaviors.

“Home delivery of food and all of those kind of services, they existed before COVID and actually were gaining some momentum,” she says. “But something like mask-wearing in the U.S. didn’t really have an existing baseline. It was something entirely new in COVID. So it’s one of those new introductions of behaviors and norms.”

THE SITUATION NOW IS ... SITUATIONAL